The Case for Substack Writers to Build Their Own Websites

The article argues that while Substack provides a valuable platform for independent writers, it's crucial for them to also maintain their own websites. This dual approach safeguards against platform dependency, offering more control over content distribution, audience relationships, and revenue streams. The piece explains how recent platform changes across the digital landscape have demonstrated the risks of over-reliance on any single service. It provides practical guidance on website setup options that balance simplicity with functionality, suggesting that the technical barriers to website ownership are lower than many writers assume. The conclusion emphasizes that a personal website represents not just a backup, but an essential component of a sustainable writing career in the digital age.